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HOW TO BUILD A BEAUTY BRAND IN THE DIGITAL AGE

NEW YORK, United States — Two Thursdays ago, ColourPop, the social media-born-and-raised makeup giant known for affordable prices and pumping out products faster than you can say Super Shock Shadow,...
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THE NEWNESS IMPERATIVE: INNOVATE OR FADE

LONDON, United Kingdom — Luxury demand is dynamic and not just in response to swings in fashion. Just a few years ago, the race to win "virgin" luxury consumers was...
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SOCIAL MEDIA INFLUENCERS FINALLY COME TO … MEDICINE

BARBY INGLE CAN tell you all about living with chronic pain.

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A NEW GENERATION OF CASTING DIRECTORS PUTTING DIVERSITY FIRST

Amidst criticism of continued whitewashing, a new generation of casting directors is embracing genuine diversity over tokenism.ew?

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THINGS WE’RE TALKING ABOUT

Although moreover mistaken kindness me feelings do be marianne. Son over own nay with tell they cold upon are. Cordial village and settled she ability law herself. Finished why bringing…

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TRADITIONAL MARKETING FUNDAMENTALS STILL APPLY TO INFLUENCER MARKETING

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are…

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ARE INFLUENCER COLLABORATIONS GOING TO SAVE THE BEAUTY INDUSTRY?

The makeup industry has entered the age of the X. You may have noticed the letter popping up a lot more, sandwiched between a brand’s name and that of an…