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HOW TO BUILD A BEAUTY BRAND IN THE DIGITAL AGE

NEW YORK, United States — Two Thursdays ago, ColourPop, the social media-born-and-raised makeup giant known for affordable prices and pumping out products faster than you can say Super Shock Shadow,...
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THE NEWNESS IMPERATIVE: INNOVATE OR FADE

LONDON, United Kingdom — Luxury demand is dynamic and not just in response to swings in fashion. Just a few years ago, the race to win "virgin" luxury consumers was...
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SOCIAL MEDIA INFLUENCERS FINALLY COME TO … MEDICINE

BARBY INGLE CAN tell you all about living with chronic pain.

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INSTAGRAM DOMINATES INFLUENCER MARKETING

99.3% of influencers said Instagram was a great place to connect with community and brands

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A NEW GENERATION OF CASTING DIRECTORS PUTTING DIVERSITY FIRST

Amidst criticism of continued whitewashing, a new generation of casting directors is embracing genuine diversity over tokenism.ew?

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THINGS WE’RE TALKING ABOUT

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TRADITIONAL MARKETING FUNDAMENTALS STILL APPLY TO INFLUENCER MARKETING

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are…

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NEW SOCIAL MEDIA STRATEGY

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ARE INFLUENCER COLLABORATIONS GOING TO SAVE THE BEAUTY INDUSTRY?

The makeup industry has entered the age of the X. You may have noticed the letter popping up a lot more, sandwiched between a brand’s name and that of an…

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NEW CLIENT | YSL

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